Joe Fresh is a Canadian fashion label that has been growing since 2006, designed by Joe Mimran. Known for its clean lines, accessible prices, colorful style and minimalism, this is a brand that has quickly grown to the liking of the fashion world, event counting with a pop up store in New York in 2011.
One of the unique things about this brand is their business approach, Joe Fresh is owned by the Loblaw Corporation, which is one of the biggest supermarket chains in Canada. The idea of creating Joe Fresh boutiques within or around their supermarkets is very innovative, offering their customers the convenience of being able to shop from groceries to clothes all in one place and keeping it chic.
Joe Fresh is definitely a brand you will be hearing about more often, so check out their website for their unique affordable styles.